Rainer Zitelmann, Article in Ivey Business Journal Jan/Feb. 2019

About Ivey Business Journal

Founded in 1922, the Ivey Business School is an international leader in case teaching and cross-enterprise leadership that offers degree programs at the undergraduate, graduate and post-graduate levels as well as open enrolment and customized executive development programs. Based in a state-of-the-art building on the campus of Western University in London, Ontario, with learning centres in Toronto, Hong Kong and Mumbai, Ivey’s mission is “to develop business leaders who think globally, act strategically and contribute to the societies in which they operate.” Ivey Business Journal is a resource for business professionals and students read in more than 150 countries by an audience primarily comprised of C-suite executives, corporate directors, managers and academics. Launched as The Quarterly Review of Commerce in 1933, IBJ was created to “serve as a source of excellent reading material for the alert business executive.” With a focus on improving the practice of management, IBJ contributes to Ivey’s mission by publishing exclusive executive interviews along with a mix of feature articles and IBJ Insights written by a global cadre of business professionals and thought leaders.